This is not just about maintaining contact with journalists. But about a rich mix of content that you use strategically via social media. Your website and other channels. Remember that product announcements grab attention for a short time. But ultimately it’s the constant stream of engaging content that keeps your scale-up relevant. 3 tips to keep in mind: Feed the Beast : don’t just use press releases or monotonous communication to keep your product in the news. Create a constant stream of engaging and informative content on relevant channels. Connect : Reach out to journalists, influencers, and peers you’ve met. Follow them on LinkedIn and look for the conversation.
Experiment : Don’t be afraid to try
New things to discover what works best for your audience. Share great milestones Vietnam Phone Number Data striking news from the sector on your social media or (finally) take the step to advertise on social media. But above all: stay authentic and stay relevant. CES Las Vegas Use your network, but especially that of someone else A well-known pitfall for scale-ups is that they want to take on the challenge alone. Shame. Even the leanest and most fast-growing company with its own marketing team finds this a challenge.
The real secret? Utilizing someone
Else’s network gives you immediate benefits. An agency with the Georgia phone number list connections and experience can be your ally in scaling and supporting your brand and media strategy. Then you prevent your startup from becoming a ‘just not’ story. This way you gain all the expertise and strength in one go to excel with marketing and PR and you ensure that you do not become a one-hit wonder. Also read: Powerful & effective: a marketing plan on 1 page Moreover, it is important to occasionally zoom out with someone who has an ‘ outsider-in’ view of your company and sees where the opportunities and challenges lie.