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The Digital Growth Community Newsletter Become a member Blog Academy Jobs Events Knowledge base agenda About Search fo… All products Online marketing Content Social Communication Submit article ONLINE MARKETING Why you shouldn’t blindly adopt online marketing trends New course. Learn everything about image creation with Midjourney. DALL-E & Firefly in just 1 hour 2.3k 1 like bookmark Mira. Ahles from RED IVY online marketing agency 2.3k February 8, 2024 at 8:00 am 10 minutes reading New on g Keep your good intentions alive with these tips & tools 9:00 am Want to make a podcast smarter? Use these AI tools.  Fri 5 tips to prepare your presentation in a short time Fri In recent weeks, several experts have shared their expectations about the online marketing trends of 2024. In the rapidly changing world of online marketing, the ability to recognize and embrace trends is critical to success.

And how do you make strategic

As a digital strategist, I have been actively working on this for the past 20 years. I help my clients India Number Data colleagues assess which trends are interesting . Even necessary – to respond to, and which are not. In this article I will give you tips on how to make these strategic choices. Trend or obligation? But first of all: as digital strategists and online specialists, we often talk about online trends. While in fact in many cases they are not real trends, but adjustments that we as users have to do something with. For example, because it is a change in the law or an adjustment to a platform.

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In these cases you actually have

No choice whether to embrace this ‘trend’. Just look back to 2023. In the past year, there Benin phone number list been several developments that have had a significant impact on the online marketing landscape. Most of these were ‘obligations’. Trends and developments in 2023 Google Analytics 4 A notable change was the introduction of GA4 , which not only caused a shift in our work, but also changed the measurement methods. This ensures that not all data can no longer be compared with the past and that this causes quite a bit of confusion in the daily data interpretation in organizations. The adaptation process is still ongoing and fortunately GA4 is continuously developing. It takes some getting used to, but this will become apparent in practice.

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