Think of smartphones, tablets, but also in PC games and console games. Samsung in-game table tennis ad Targeting, engagement and results What are the targeting options of intrinsic in-game advertising? Remember, this is a completely fixated audience that focuses their attention solely on the game – and your ad. They are not multitasking . This increases the chance that they will remember your brand.
This leads to a greater
reach within the target group, improved brand experience and an efficient way to encourage consumers Hong Kong Phone Number Data make a purchase . Research has also shown that younger audiences are open to ads if it means they can play for free. This is in line with previous findings that these types of advertisements are popular because they are not intrusive. Also read: Fortnite’s smart marketing strategy When to use in-game advertising? Please note: intrinsic in-game advertising is not always the answer for every campaign.
The ads aren’t clickable
So if you’re looking for interaction or engagement , in-game advertising might not be Belize phone number list first choice. At the same time, in-game advertisements work best when they blend into the game’s environment. This means that advertisers who want to capture and hold a gamer’s full attention are better off with other ad formats. As we’ve already seen, non-intrusive ads work best. While in-game advertising may not offer clickable interactions, this format is interesting because of its ability to connect with the audience.