Users spend hours a day watching videos. Although the direct impact of this may be more difficult to measure, you can certainly see it as part of the total branding and performance mix. In this way it also receives the recognition and attention that it deserves in many cases. After all, it is better to look at the (in)direct financial impact, which is sometimes unnecessarily ignored. Moreover, it can play a role in fulfilling the desire of many advertisers to better diversify their use of online media. Although the competition is broader in relation to, for example, search advertisements, the channel does offer the opportunity to scale up strongly if something works, due to its gigantic reach.
Live shopping It has been some time
since Alibaba launched Taobao Live. Yet a lot has happened in China since that launch in May 2016. What Saudi Arabia WhatsApp Number Data as an experiment grew into an interesting channel to sell products and services to people in China. During the well-known Singles Day, billions of euros in sales are achieved by Alibaba, among other things, with the help of live shopping. Within live shopping, different interests of users are combined. That makes it particularly interesting. Users can watch, shop and enjoy entertainment at the same time.
All within one platform. TikTok’s ambitions
However, the breakthrough in the West does not Denmark WhatsApp numbers list to have taken place yet. However, the launch of TikTok Shop last September clearly shows that TikTok has great ambition in this area. The giant seems committed to becoming a strong player in the e-commerce field, which makes it important to take this development seriously. Tiktok live shopping Live shopping on TikTok It could potentially go quite fast. If the right model is found, all distribution channels are in place to scale it up very quickly.
